Volvo | Eden Project

Take the EX60 on tour. Give people space to recharge.

Deliver a nationwide activation that introduces the Volvo EX60 and brings the Volvo × Eden Project partnership to life. Create a Human Recharging Station that invites people to pause, reconnect with nature and explore electric driving.

Bring together vehicle displays, anamorphic LED content, interactive touchscreens, guided breathwork, sound, scent and planting in one cohesive experience. Give visitors clear routes to discover the EX60, engage with Volvo specialists and stay connected with the brand.

Develop a repeatable touring installation that adapts to different locations while maintaining a consistent standard of presentation and delivery. Coordinate specialist suppliers, technical production, vehicle movements, site permissions and logistics from build through live operation to derig. Capture footfall, participation and visitor feedback across the tour.